This post concludes the ASS site Amazon affiliate income report series for 2016. Looking back, there were a lot of ups and downs working on the ASS site. As you know I have been working on this project part-time and rely on my team to move things forward. However, I am starting to think maybe my involvement in every aspect of the site is causing it to not grow as fast.
So, I have decided to do an experiment.
Moving forward, I am going to rely on my team more and will only work on strategic items and leave all the tactical things to my team. I am sure this will cause a lot of mess and productivity will come to halt for a few months. However, in the long run, I believe this is the only way to grow and scale.
Couple with this initiative, I am going to also only to create a post when there is something substantial to share. I am not sure if this means few months of no updates or even a year (I hope not). But the first milestone in my mind is when the ASS site hits $1,000 / month revenue.
Activities in December 2016
We added substantial number of content (about 20 articles) and continued to build backlinks but for whatever reasons, the site traffic started to decline. Here are some of the reasons I could think of.
The holiday shopping season is over so less people searching / buying online.
The newly added content are not in the same niche as the existing content. This might have caused some of the backlinks we already built to lose its power, since Google considers relevancy as an important ranking factor.
Our competitors got better and started out ranking us.
Google algorithm update is always a possibility.
Whatever the reasons are, the traffic level has dropped back down to pre-holidays level.
Amazon Affiliate Revenue in December 2016
Despite the large drop in traffic, revenue for the site did increase thanks to the holiday season. It made a new record by making about $467 in revenue.
However, as you can see the clicks has dropped substantially down to the level seen in September. Considering we did not change he backlink building strategy, and the only main change to the site was the new content added, I think as we start building backlinks for those other niches the content is based on, we should get back on track.
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