Find Keyword Phrases That Rank – Beginner’s Keyword Research Guide

Have you been trying to rank your site for certain keywords? For many people finding the right keyword phrases to rank for is like a magic. So many people get discouraged and started to look for a keyword research service.

In this beginner’s keyword research guide, I will show you not only basics, but also some advanced techniques that I use for my sites and my clients’.

Purchase Funnel

When it comes to keyword research, it’s useful to define what kind of keywords we are looking for.

If you are planning to create product pages or service pages, you would want to search for keywords that are closer to the end of the purchase funnel, whereas if you are creating blog posts that provide information, keywords that fit in the early to mid purchase funnel steps would be more ideal.

This video explains what purchase funnel is and provides an example of what kind of keywords are aligned with what stage of the purchase funnel.

Buyers Persona

This topic may sound not relevant to keyword research, but understanding what Buyers Persona is could help you define what kind of keywords to look for.

In this video, we will discuss how to use Facebook data to help us create a Buyers Persona, which can help you write content that could resonate better with your audience, or help the content creators you hire to do a better job aligning the tone of the content to your target audience.

What Keyword Research Tools To Use?

Google’s “keyword Planner” has been THE TOOL for many marketers when it comes to keyword research. However, many people do not realized it is a tool designed for Paid search and not Organic search.

This video talks about why keyword planner is actually not an ideal tool when it comes to determine keyword difficulty and what keyword research tools you should really use for organic search.

Keyword Research without Paying for a Tool

Keyword research tools such as Ahrefs and Semrush are very useful when it comes to keyword research but they are pretty expensive.

This video explains how you can find keyword difficulty without paying for a tool! It also shows a real example of how this method helped one of the pages I created rank high on Google.

The keyword difficulty tool we developed as demonstrated in the video.

Keyword Research for a New Page

  • Identify the seed keywords.
  • Use a keyword research tool to find related keywords.
  • Use Thesaurus to find synonyms and expand seed keywords.
  • Check on sites that are ranking well on the target keywords to explore what other potential keywords we could target.

Keyword Research for an Existing Page

  • Check what keywords the page is already ranking for by using GSC and tools such as Ahrefs and Semrush.
  • If none of the existing ranking keywords are ideal (not ranking high, not relevant to the content), use the keyword research for a new page process to find a new keyword.

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