Mary’s articles were all published by February 9 and John’s articles were all published by February 21.
How do we measure performance?
We use SEMrush.com for tracking the keyword ranking. Since we are tracking multiple keywords, instead of just looking at each individual keyword ranking, we use “Visibility Trend” to track the site performance.
Visibility Trend is a calculated value based on Click Through Rate and the keyword ranking so a 100% visibility means a keyword is ranking in the 1st position.
Before we started adding articles on the site in 2016, the ASS site already had 53 published articles. So we added keywords that are aligned with each of those 53 articles to get a baseline about one month before we started adding new articles.
As you can see from the graph below, Google started picking up new articles on the site as soon as few days after they were published.
We initially published one article per day then increased it to two articles per day.
It seems Google took about 10 days to start ranking the articles we published. The visibility climbed steadily for about a week after all 15 articles were published, then it started fluctuating a little bit which is a typical pattern to see.
Performance for John’s articles
John’s keywords had a bit of overlap with some older articles so few of the keywords were already ranking on Jan 25th and this is why as you can see the baseline is not zero.
We processed John’s articles a little differently by publishing two article each day for the entire batch. This means all 15 articles were up on the site after 8 days.
It was interesting to see the ranking jumped right after the first 4 articles were published, which means two days after the we started posting John’s articles. Apparently one of the articles started ranking on position 13 (page 2) for the target keyword right away. This particular keyword has 90 monthly search volume so this is pretty exciting result to see.
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