When I first dip my toe in SEO back in 2011, building blog comment links was still a very popular tactic. Even though most blogs had the “no-follow” attribute in their blog comments, some did not. By using ScrapeBox, it was possible to find such blogs at scale.
As a result, a lot of blogs got really spammy comments, especially the ones that did not have the “no-follow” attribute.
The blogs we selected all added “no-dollow” attribute in the link we created and we built about 80 links. Not all of these links got approved and we have not analysed how many actually went live at this point.
I expected to see these articles ranking higher for the keyword they were targeting, but instead, something interesting happened.
We started seeing other articles ranking higher in Google and started getting a little more traffic than before the experiment. As you can see in the data below from Google Analytics, we started seeing increase in the overall organic traffic after about 4 weeks (early March).
At this point, the HEG site does not have very good internal linking structure. The only links going from and to between posts are the standard category / tag site-wide links. This makes it even more interesting that the site would actually rank higher on the keywords we did not build backlinks for.
Based on this mini-experiment, building blog comment backlinks seem to help the overall organic search visibility.
Have you seen a similar result done by some other websites or on your own website? Share your thoughts in the comment section.
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