I must admit I struggled with this for a while until I found out the power of “Call To Action” concept.
Let me share with you the journey I took.
Text links within articles
I know some affiliate marketers talk about how to be discrete and to promote products using hyperlinks within the text.
The problem with this method is that it might work well with returning audience, especially for people who actually read every articles you publish. However, for someone who is visiting your site for the first time, they might not read the whole article.
The image below shows an example of such text link.
So the next step I took was using something more visually appealing – images.
Initially, I thought by slapping some good looking images and make them as links would get people to click.
However, not everyone knows these images are clickable.
I also created review tables and made the images in the table clickable. Again, the same result. No much improvement in the Click Through Rate.
Call to action buttons
Then I came across to the idea of using buttons with call to action text.
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