Get More Exposure In Google With YouTube – And Increase YouTube Hits!
Ever since I developed the Keyword Difficulty Checker, I have been looking for ways that it could help increase website traffic.
Since it does a really good job at finding easy to rank keywords, I thought what if I could increase exposure from every single keywords that are “easy” to rank for.
Obviously, I can’t write blog posts for similar topics again and again, so one of the ideas I came up with is to use YouTube to target those keywords.
Think about it. We see Youtube results quite often when search for informational stuff in Google. For example, if you search for “how to fix leak under sink”, two YouTube.com results show up at the top (image below).
YouTube results for “How to fix leak under sink” search query
What we are aiming for is essentially referral traffic from YouTube.
We need to make sure it’s easy for users to click on the link in description once they land on our YouTube video page.
The process to rank high with YouTube.com in Google
Just like any other content, we want to look for low competition keywords ( = easy to rank keywords), then create content around it.
- Identify the niche – for example “how to do keyword research”
- Use Keyword Planner tool to get a list of keywords with search volume
- Gather Majestic.com data
- Plugin #2 and #3 into the Keyword Difficulty Checker
- Create a Video relevant to the target keyword
- Ensure the target keyword is included in the Title and Description of the YouTube page
- Wait and see
I actually executed this strategy on the keyword “keyword difficulty checker” and the YouTube video I created started to rank within a week.
Digitalreadymarketing.com is ranking on second page for “Keyword Difficulty Checker”
Newly created YouTube.com page is now also ranking for “Keyword Difficulty Checker” on page 2
How is this applicable to Amazon affiliate marketing?
Here are a couple of ideas I can think of.
- Use service like Animoto – It allows you to create pretty cool short videos with images. So collect some cool photos of the products you are promoting, make sure they are relevant to the target keyword and create a short video, then upload it to YouTube and make sure a clickable URL linking back to your site is included in the video description.
- Summary video of your blog post (or a product you are promoting) – If you already have a blog post created for a similar keyword, you can use screen capture tool to simply talk through that post then post that video on YouTube.
What do you think?
Is this a viable strategy? Have you come across to someone doing this successfully?
I build websites and use them for testing various SEO strategies and tactics.
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Along with audience retention, Youtube ranking depends on how users engage with your video. This means the number of likes, comments, shares, and subscribers you’re getting. The more engagement your video receives, the higher it will rank according to Youtube ranking factors. To increase engagement, encourage viewers to like, comment, and subscribe to your videos. To really elevate Youtube video engagement, share your videos on other platforms, including on social media and in blog posts. With more engagement, Youtube will see that your video is highly relevant to the audience and will rank the video higher.