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SEO Analysis: Big Cat Rescue In Tampa FL

Big Cat Rescue in Tampa FL

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Big Cat Rescue is a non-profit organization with multiple missions as stated below. The organization not only saves and cares for the cats but also provide tours and education about the cats.

Caring for cats – Ending the trade Care of our cats. The narrow mission of Big Cat Rescue is to provide the best permanent home we can for the abused, abandoned and retired cats in our care.  We do this by building enclosures in a very natural habitat with foliage and shelter on our 45 acre site, by providing the best nutritional and medical care possible, and by having active operant conditioning and enrichment programs to provide for their physical and psychological well being. Education. The broader mission of the sanctuary is to reduce the number of cats that suffer the fate of abandonment and/or abuse and to encourage preservation of habitat and wildlife.  We urge people to behave in a way that will support these goals by teaching people about the plight of the cats, both in the wild and in captivity. We accomplish this through educational guided tours, educational programs for young people, and by maintaining a website that is the world’s largest and best resource for information about exotic cats.

Video for Big Cat Rescue SEO site analysis

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Total Pages On The Site

Number of pages crawled by Screaming Frog 33,274
Number of pages indexed by Google (results from site: search operator) 64,100

2014-11-09_11-02-50 There were 30,826 pages gap between the two methods. This indicates the site might have a link structure problem, in which not all the pages are reachable by following the links. Further analysis is required to find out why there is a large difference.

General Site Architecture Overview

  • We identified 2115 pages with excess links of more than 100 links. Less than 100 links per page is ideal.
  • We found some upper case / lower case URLs.

For example: http://bigcatrescue.org/game/gamesholidayfun/Christmas/memorymatch10/mm10-bcr.htm upper case and lower case url

  • We found 604 pages with 404 error.

 

General site Architecture

Is the home page 302 redirected? N
Number of pages with excess links (more than 100) 2115
Do all pages have a unique URL? Y
Do site URLs appear static? Y
If non-static, how many are appearing on Google index? N/A
Any subdomains? N

Navigation

Are site links coded in HTML, and not javascript? Y
Is main navigation text-based? Y
breadcrumb navigation? Y

Duplicate Content

http:// vs https:// N
www. vs non-www. N
UPPER CASE vs. lower case Y

Canonicalization

Does site use canonical tags? Y
Do canonical tags point to the correct page? Y

Redirects

How many 301 redirects? 678
How many 302 redirects? 15
Any 500 errors? 0

Page Errors

How many 404? 604

robots.txt

Site has a robots.txt file Y

Key SEO Elements

Large number of not optimized title, not optimized meta description, and missing H1 /H2 tag is a concern. Example: long title tag gets truncated on the search engine result page and also influences the ranking of the page. long title tag

Titles

Number of Duplicate titles 2124
Number of titles over 65 characters 2487

Meta Descriptions

Number of pages without Meta descriptions 12931
Number of Duplicate Meta descriptions 1225

Headlines & Subheadings

Number of pages missing H1 4851
Number of pages missing H2 10431

 

Other SEO Considerations

site speed bigcatrescue

Page Load Speed

What is the load time? (2 sec or less is Good) 4.18 s
Google PageSpeed score for desktop 81
Google PageSpeed score for mobile 63

Mobile Optimization

Is the site responsive? Y

PDF Content

Any PDF files? Y

Data Markup

Any Schema code? N

 

SEO analysis explanation

Visit this page for more information on the SEO analysis. This analysis on Big Cat Rescue was carried out on 10/28/2014.

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