Big Cat Rescue is a non-profit organization with multiple missions as stated below. The organization not only saves and cares for the cats but also provide tours and education about the cats.
Caring for cats – Ending the trade Care of our cats. The narrow mission of Big Cat Rescue is to provide the best permanent home we can for the abused, abandoned and retired cats in our care. We do this by building enclosures in a very natural habitat with foliage and shelter on our 45 acre site, by providing the best nutritional and medical care possible, and by having active operant conditioning and enrichment programs to provide for their physical and psychological well being. Education. The broader mission of the sanctuary is to reduce the number of cats that suffer the fate of abandonment and/or abuse and to encourage preservation of habitat and wildlife. We urge people to behave in a way that will support these goals by teaching people about the plight of the cats, both in the wild and in captivity. We accomplish this through educational guided tours, educational programs for young people, and by maintaining a website that is the world’s largest and best resource for information about exotic cats.
Number of pages indexed by Google (results from site: search operator)
There were 30,826 pages gap between the two methods. This indicates the site might have a link structure problem, in which not all the pages are reachable by following the links. Further analysis is required to find out why there is a large difference.
General Site Architecture Overview
We identified 2115 pages with excess links of more than 100 links. Less than 100 links per page is ideal.
We found some upper case / lower case URLs.
For example: http://bigcatrescue.org/game/gamesholidayfun/Christmas/memorymatch10/mm10-bcr.htm
We found 604 pages with 404 error.
General site Architecture
Is the home page 302 redirected?
Number of pages with excess links (more than 100)
Do all pages have a unique URL?
Do site URLs appear static?
If non-static, how many are appearing on Google index?
Is main navigation text-based?
http:// vs https://
www. vs non-www.
UPPER CASE vs. lower case
Does site use canonical tags?
Do canonical tags point to the correct page?
How many 301 redirects?
How many 302 redirects?
Any 500 errors?
How many 404?
Site has a robots.txt file
Key SEO Elements
Large number of not optimized title, not optimized meta description, and missing H1 /H2 tag is a concern. Example: long title tag gets truncated on the search engine result page and also influences the ranking of the page.
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