SEO Analysis: SiteWit In Tampa FL

SiteWit in Tampa FL

SiteWit

Sitewit is a leading engagement analytics and digital marketing platform for Small Businesses (SMBs). It offers Engagement Metrics to help website owners make better decisions and automatically optimize their marketing campaigns on Google and Bing & Yahoo.

To provide insightful analytics and PPC management services for small and medium sized advertisers that want to make smarter decisions on how to best improve and market their websites.

Video for SiteWit SEO site analysis

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Total Pages On The Site

Number of pages crawled by Screaming Frog 212
Number of pages indexed by Google (results from site: search) 539

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There were 327 pages gap between the two methods.

This indicates the site might have a link structure problem, in which not all the pages are reachable by following the links.

Further analysis is required to find out why there is a difference.

General Site Architecture Overview

  • We identified 8 pages with excess links of more than 100 links. Less than 100 links per page is ideal.
  • We found 47 pages with 404 error.

General Site Architecture

Is the home page 302 redirected? N
Number of pages with excess links (more than 100) 8
Do all pages have a unique URL? Y
Do site URLs appear static? Y
If non-static, how many are appearing on Google index? N/A
Any subdomains? N/A

Navigation

Are site links coded in HTML, and not javascript? Y
Is main navigation text-based? Y
breadcrumb navigation? N

Duplicate Content

http:// vs https:// N
www. vs non-www. N
UPPER CASE vs. lower case N

Canonicalization

Does site use canonical tags? Y

Redirects

How many 301 redirects? 22
How many 302 redirects? 1
Any 500 errors? N

Page Errors

How many 404? 47

robots.txt

Site has a robots.txt file Y

Key SEO Elements

 

Large number of not optimized title, not optimized meta description, and missing H1 /H2 tag is a concern.

Example: long title tag gets truncated on the search engine result page and also influences the ranking of the page.

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Titles
Number of Duplicate titles 72
Number of titles over 65 characters 5
Meta Descriptions
Number of pages without Meta descriptions 195
Number of Duplicate Meta descriptions 0
Headlines & Subheadings
Number of pages missing H1 150
Number of pages missing H2 75

Other SEO Considerations

 

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Page Load Speed

What is the load time? (2 sec or less is Good) 7.50s
Google PageSpeed score for desktop 59/100
Google PageSpeed score for mobile 48/100

Mobile Optimization

Is the site responsive? N

PDF Content

Any PDF files? Y

Data Markup

Any Schema code? N

SEO analysis explanation

Visit this page for more information on the SEO analysis.

This analysis on SiteWit was carried out on 11/09/2014.

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