SEO Analysis: SiteWit In Tampa FL
SiteWit in Tampa FL
Sitewit is a leading engagement analytics and digital marketing platform for Small Businesses (SMBs). It offers Engagement Metrics to help website owners make better decisions and automatically optimize their marketing campaigns on Google and Bing & Yahoo.
To provide insightful analytics and PPC management services for small and medium sized advertisers that want to make smarter decisions on how to best improve and market their websites.
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[powerpress]Total Pages On The Site
| Number of pages crawled by Screaming Frog | 212 |
| Number of pages indexed by Google (results from site: search) | 539 |
There were 327 pages gap between the two methods.
This indicates the site might have a link structure problem, in which not all the pages are reachable by following the links.
Further analysis is required to find out why there is a difference.
General Site Architecture Overview
- We identified 8 pages with excess links of more than 100 links. Less than 100 links per page is ideal.
- We found 47 pages with 404 error.
General Site Architecture |
|
| Is the home page 302 redirected? | N |
| Number of pages with excess links (more than 100) | 8 |
| Do all pages have a unique URL? | Y |
| Do site URLs appear static? | Y |
| If non-static, how many are appearing on Google index? | N/A |
| Any subdomains? | N/A |
Navigation |
|
| Are site links coded in HTML, and not javascript? | Y |
| Is main navigation text-based? | Y |
| breadcrumb navigation? | N |
Duplicate Content |
|
| http:// vs https:// | N |
| www. vs non-www. | N |
| UPPER CASE vs. lower case | N |
Canonicalization |
|
| Does site use canonical tags? | Y |
Redirects |
|
| How many 301 redirects? | 22 |
| How many 302 redirects? | 1 |
| Any 500 errors? | N |
Page Errors |
|
| How many 404? | 47 |
robots.txt |
|
| Site has a robots.txt file | Y |
Key SEO Elements
Large number of not optimized title, not optimized meta description, and missing H1 /H2 tag is a concern.
Example: long title tag gets truncated on the search engine result page and also influences the ranking of the page.
| Titles | |
| Number of Duplicate titles | 72 |
| Number of titles over 65 characters | 5 |
| Meta Descriptions | |
| Number of pages without Meta descriptions | 195 |
| Number of Duplicate Meta descriptions | 0 |
| Headlines & Subheadings | |
| Number of pages missing H1 | 150 |
| Number of pages missing H2 | 75 |
Other SEO Considerations
Page Load Speed |
|
| What is the load time? (2 sec or less is Good) | 7.50s |
| Google PageSpeed score for desktop | 59/100 |
| Google PageSpeed score for mobile | 48/100 |
Mobile Optimization |
|
| Is the site responsive? | N |
PDF Content |
|
| Any PDF files? | Y |
Data Markup |
|
| Any Schema code? | N |
SEO analysis explanation
Visit this page for more information on the SEO analysis.
This analysis on SiteWit was carried out on 11/09/2014.
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