SiteWit in Tampa FL
Sitewit is a leading engagement analytics and digital marketing platform for Small Businesses (SMBs). It offers Engagement Metrics to help website owners make better decisions and automatically optimize their marketing campaigns on Google and Bing & Yahoo.
To provide insightful analytics and PPC management services for small and medium sized advertisers that want to make smarter decisions on how to best improve and market their websites.
Video for SiteWit SEO site analysis
Total Pages On The Site
|Number of pages crawled by Screaming Frog||212|
|Number of pages indexed by Google (results from site: search)||539|
There were 327 pages gap between the two methods.
This indicates the site might have a link structure problem, in which not all the pages are reachable by following the links.
Further analysis is required to find out why there is a difference.
General Site Architecture Overview
- We identified 8 pages with excess links of more than 100 links. Less than 100 links per page is ideal.
- We found 47 pages with 404 error.
General Site Architecture
|Is the home page 302 redirected?||N|
|Number of pages with excess links (more than 100)||8|
|Do all pages have a unique URL?||Y|
|Do site URLs appear static?||Y|
|If non-static, how many are appearing on Google index?||N/A|
|Is main navigation text-based?||Y|
|http:// vs https://||N|
|www. vs non-www.||N|
|UPPER CASE vs. lower case||N|
|Does site use canonical tags?||Y|
|How many 301 redirects?||22|
|How many 302 redirects?||1|
|Any 500 errors?||N|
|How many 404?||47|
|Site has a robots.txt file||Y|
Key SEO Elements
Large number of not optimized title, not optimized meta description, and missing H1 /H2 tag is a concern.
Example: long title tag gets truncated on the search engine result page and also influences the ranking of the page.
|Number of Duplicate titles||72|
|Number of titles over 65 characters||5|
|Number of pages without Meta descriptions||195|
|Number of Duplicate Meta descriptions||0|
|Headlines & Subheadings|
|Number of pages missing H1||150|
|Number of pages missing H2||75|
Other SEO Considerations
Page Load Speed
|What is the load time? (2 sec or less is Good)||7.50s|
|Google PageSpeed score for desktop||59/100|
|Google PageSpeed score for mobile||48/100|
|Is the site responsive?||N|
|Any PDF files?||Y|
|Any Schema code?||N|
SEO analysis explanation
This analysis on SiteWit was carried out on 11/09/2014.