SEO Analysis: Florida Parrot Rescue In Tampa, FL

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Florida Parrot Rescue in Tampa FL

Florida Parrot Rescue

Florida Parrot Rescue, a non-profit organization established by Jennifer and Chris, who were team members at a local animal hospital. After getting repeated requests from bird owners wanting to surrender their birds, they decided to see what they could do to help

Florida Parrot Rescue works throughout the entire state of Florida, and is a 501c3 non-profit, all volunteer run, avian rescue dedicated to the rescue, rehabilitation and placement of companion parrots. We understand that all parrot owners love their birds, and that finding a new home for their birds is used as a last option. Florida Parrot Rescue remains non-judgmental and supportive in your time of need. If you need to re-home your bird, Florida Parrot Rescue can help by offering your bird a safe place to stay and get veterinary care until the right home can be found!

Video for Florida Parrot Rescue SEO site analysis


Total pages on the site

Number of pages crawled by Screaming Frog 94
Number of pages indexed by Google (results from site: search) 999

There were 975 pages gap between the two methods.

This indicates the site might have a link structure problem, in which not all the pages are reachable by following the links.

Further analysis is required to find out why there is a large difference.

General site architecture overview

  • We found 8 pages with 404 error.

General Site Architecture

Is the home page 302 redirected? N
Number of pages with excess links (more than 100) 0
Do all pages have a unique URL? Y
Do site URLs appear static? Y
If non-static, how many are appearing on Google index? N
Any subdomains? N


Are site links coded in HTML, and not javascript? Y
Is main navigation text-based? Y
breadcrumb navigation? N

Duplicate Content

http:// vs https:// Y
www. vs non-www. Y
UPPER CASE vs. lower case N


Does site use canonical tags? Y


How many 301 redirects? 49
How many 302 redirects? 17
Any 500 errors? 0

Page Errors

How many 404? 8


Site has a robots.txt file Y

Key SEO elements


Number of Duplicate titles 0
Number of titles over 65 characters 1

Meta Descriptions

Number of pages without Meta descriptions 3
Number of Duplicate Meta descriptions 4

Headlines & Subheadings

Number of pages missing H1 32
Number of pages missing H2 27

Other SEO considerations



Page Load Speed

What is the load time? (2 sec or less is Good) 2.58s
Google PageSpeed score for desktop 86
Google PageSpeed score for mobile 65

Mobile Optimization

Is the site responsive? N

PDF Content

Any PDF files? Y

Data Markup

Any Schema code? N

SEO analysis explanation

Visit this page for more information on the SEO analysis.

This analysis on Florida Parrot Rescue was carried out on 10/29/2014.

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