Introduction video for – How to do onpage SEO for WordPress?
Onpage SEO is simple yet powerful – especially if you are using WordPress because it is designed in a way that you don’t need to know almost any computer language to accomplish what needs to be done.
What are the most important onpage SEO elements?
If you ask me to show you how to improve your site in 5 minutes, below are the things I would do.
Ensure every page on your site has the following (with WordPress, it’s just a matter of turning on few switches)
- Descriptive URL
Ideally, each page should have a target keyword (or up to 2 target keywords) and the three elements mentioned should contain the keyword.
What should a perfectly optimized page look like
When optimizing a site, it can largely be divided into Site optimization and Page optimization.
Here, we will focus on page optimization and in the video you will find out how easily SEO can be done to these elements on WordPress.
Title should be descriptive and it should contain the target keyword. The image below shows how title appears on Google’s Search Engine Result Page (a.k.a. SERP).
Descriptive URL should be enabled and ensure to include the target keyword.
Meta description should describe the content in a concise manner (less than 155 characters).
Google does not support this any more but other search engines (Bing and Yahoo) still take this into consideration. There have been debates as to how valuable it is to add this tag – some says it will give away the target keywords to competitors, others say the benefit of having them outweigh that fear.
In WordPress there are plugins that can help you add this information to every page of your site easily.
It is needless to say H1 tag is a must. It is a ranking factor and every page should have one. H2 is also a ranking factor and overlooked by many sites.
It is not ideal to abuse the heading tags and ideally, it should not be incorporated into design. There are many sites that adding H1,H2,H3 for design purpose and hard coded into CSS. This is a bad idea as it could cause tags with empty content and also multiple H1 tags.
– Is it bad to have multiple H1 tags?
This question had been asked and answered by Matt Cutts, if the content structure calls for it, Google will not do anything about it. Traditionally though, it is recommended to have only one H1 tag since web pages tend to be short (unlike book chapters) and having multiple H1 tags just don’t make sense.
Does keyword density matter?
This has been debated over and over by many people and as you can imagine it is no fun to keep thinking about the keyword density while writing content.
The best advice I could give is to make sure the keyword you’re targeting is repeated few times in the content, but more importantly, the keyword should be in critical Onpage SEO elements such as URL, title and H1.