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We knew this day would come sooner or later. Yet again one of the most effective SEO back link strategy is becoming a history.
Yesterday, Matt Cutts clearly stated he had enough with spammy guest blogging posts that is going around these days.
Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging out with really bad company.
As you can see from the following links, Google’s stance toward guest blogging has change over time.
- October 2012: VIDEO: What is Google’s view on guest blogging for links?
- July 9, 2013: Google: Guest Blogging For Links? You Better Nofollow Those Links
- October 16, 2013: Google’s Matt Cutts: Guest Blogging Best Done In Moderation
- Dec. 10, 2013: Google’s Matt Cutts: Guest Blogging Abuse & Spam On The Rise
You can plainly see how the messaging has progressed from “better nofollow the links” to “use moderation” to “guest blog spam is getting bad” and now to yesterday’s “stick a fork in it” post.
Is this a bad news? Not necessarily for everyone especially for those of us who follow white hat SEO :)