16 Free On Page SEO Tools
What is On Page SEO?
SEO can largely be divided into two types; On page (onsite) and off page (offsite).
SEO novice tend to think SEO is all about link building which is the off page SEO and not considering executing on page SEO at all. In fact, on page SEO is the easiest way to boost ranking of your site since you have total control of all elements that are needed to carry out a slam dank SEO (excuse my basketball analogy).
On page SEO is essentially everything to do with your website. For example, how your website is designed (so user will find it useful and stick around longer) , how fast it performs, and how it is presented to Google (can Google see everything that is on your site? Are there errors?).
Below is a list of free on page SEO tools that we found so far, which is a good resource for start up companies to carry out their SEO.
Don’t underestimate them just because they are free. Many of these tools can be as powerful as paid tools with a bit of hard work and creativity.
Site Speed and Performance Tool
A tool to examine page speed of the website and provides recommendation of what needs to improve. 
Totally Free, Pingdom is a website monitoring service that provides free speed tests. Pingdom will present the load time of your web page and also provide you with a performance grade based on several important factors.
If you want Pingdom to continuously monitor your website’s uptime, speed, and performance they offer monthly plans starting at $10/month.
How to Check Page Speed With Pingdom Page Speed Test
Google’s Page Speed Online which is a web-based adaptation of the popular Google Chrome web development browser extension, Page Speed analyzes your website’s performance under Google’s Web Performance Best Practices (a set of rules for optimal front-end performance). You can gain lots of information from this handy web tool – it even includes a report for mobile device best practices for optimal performance.
This free website speed and performance testing tool by BrowserMob, a company that offers website load testing and monitoring service, gives you a ton of information about your web page speed such as average load time, total page weight and number of page objects. It pings your web page from four locations so that you can get a global view of your website’s performance.
You can compare two websites against each other in terms of loading time; for example, you can find out if Google loads faster than Bing does by using this tool.
Crawler Tools
A website crawler for on page optimization which allows you to quickly analyze a site. Great tool for sniffing out technical problems with your site. It’s free to crawl the first 500 URLs. 
– You can check the titles, description, keywords, h1, and missing alt text on images.
– Errors – Client & server errors (No responses, 4XX, 5XX)
– External Links – All followed links and their subsequent status codes
– Duplicate Pages – Hash value / MD5checksums lookup for pages with duplicate content
– Page Title – Missing, duplicate, over 65 characters, short, pixel width truncation, same as h1, or multiple
– Meta Description – Missing, duplicate, over 156 characters, short, pixel width truncation or multiple
– Meta Keywords – Mainly for reference as it’s only (barely) used by Yahoo.
– H1 – Missing, duplicate, over 70 characters, multiple
– H2 – Missing, duplicate, over 70 characters, multiple
– It tells you what the canonical tags are pointing to on the page.
– See if there are any broken links on your site.
– Find inadvertent redirects that you didn’t know were there
You can use this software on a Free Version The free version has most of the functionality, but only can crawl 500 URLs at a time.
Here’s an in depth tutorial for Screaming Frog SEO Spider:
On Page SEO Factors Monitoring Tools
Online tool that provides instant website review that includes seo basic, social media impact, mobile preview, usability, security and much more. The free version is limited to 1 preview per week. 
A SEO tool for On-Page Analysis in Keyword Usage in Page Title, Meta Description, H1, H2,H3 and H4 Tags, Keyword Usage in Body, Keyword Density etc. 
This tool is useful to check how your server-side redirects are setup in order to avoid content duplication for issues like www and non-www domains, trailing slashes, url capitalization, etc. 
Editing And Debugging Tools
The Web Developer extension adds various web developer tools to a browser. The extension is available for Chrome, Firefox and Opera, and will run on any platform that these browsers support including Windows, OS X and Linux.
You can disable various elements of a site to find out how search engines see your site. For example, you can enable / disable CSS with a click of button and reveal what it looks like without CSS design on your site.
Competitive Analysis Tools
You can dig deep into the rankings of search results with SeoQuake, a free toolbar that can help you determine how to better position your Web site and marketing efforts. Analyze page ranks, number of links, and many more details as you unearth a treasure trove of data about site domains and pages.
Also, If you want to get a nice snapshot of what search engines really feel about your competitors, SEOQuake will probably give you more information.
This free tool will analyze your website and provide actionable insights that you can use to improve your digital marketing. You can also enter the URLs of your company’s main competitors – and receive the same data about their websites. In addition, Marketing Grader assigns each website an overall “grade” (on a scale of 1-100), which is based on a combination of factors, including SEO, blogging, social media, lead generation, and mobile.
Whether you’re brand new to SEO – or an old pro – a picture truly can be worth a thousand words. Especially when it is a picture of the most frequently used keywords on your competitor’s web site! If you would like to see which keywords a competitor is using – and how often they use them – Tag Crowd can help. Simply input any URL, and Tag Crowd will generate a word cloud of the keywords that the site contains.
How Good Is Your SEO is a Free SEO Report Tool which analyzes your website’s Keywords, Content, Architecture (Technical) and Popularity. You can compare your website with up to two Competitors and it will show the score in percentage terms for each SEO aspect.
Compares the On-Page SEO Analysis of up to 5 full URLs. It compares the Page Size, Title, Meta Description, Meta Keywords, Headings (H1, H2), Keyword usage and it’s density of non-linked words on a webpage, Linking structure (number of internal and external links), Page text (total words, non-linked words) and URL of all the domains entered.
Converter Tool For Documents
If you love writing content and don’t know anything about coding then this is the tool for you. It is as simple as just copy and paste and doesn’t cost a penny.
Reference:
- http://www.artdriver.com/free-seo-tools
- http://communicationcreation.com/2014/03/02/5-free-competitive-analysis-tools-for-seo-success/
I build websites and use them for testing various SEO strategies and tactics.
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