SEO Analysis: Mondo Italiano

MONDO ITALIANO

 

Founded in 2003 with the goal of welcoming and assisting the Italian community in Pittsburgh, Mondo Italiano has become “the” point of reference for anyone passionate about Italy and the Italian culture.
Mondo Italiano organizes a variety of different programs such as Italian language classes, art exhibits, concerts, inter-cultural exchanges, cooking demonstrations, trips to Italy, travel presentations and as well as a library full of material in Italian (magazines, books, DVDs, CDs).

Video for Mondo Italiano SEO analysis

Video Notes

Points mentioned in the video

Acquire a domain – It costs about $10 to get a new domain from domain registrar such as GoDaddy

Tools used

Google search operator – Allows you explore a site (or sites), help you find what you are looking for, and zoom in and out of a site easily

Screaming frog – Site crawling site

Semrush – check which keywords your site ranks for. It also provides backlink information

Web Developer – Chrome plugin useful for SEO analysis

 

 

TOTAL PAGES ON THE SITE
Number of pages crawled by Screaming Frog 12
Number of pages indexed by Google (results from site: search) 8

site home.earthlink.net mondoitaliano Google Search

GENERAL SITE ARCHITECTURE OVERVIEW
GENERAL SITE ARCHITECTURE
Is the home page 302 redirected? N
Number of pages with excess links (more than 100) 0
Do all pages have a unique URL? Y
Do site URLs appear static? Y
If non-static, how many are appearing on Google index? N/A
Any subdomains? N
NAVIGATION
Are site links coded in HTML, and not javascript? Y
Is main navigation text-based? Y
Breadcrumb navigation? N
DUPLICATE CONTENT
http:// vs https:// N
www. vs non-www. N
UPPER CASE vs. lower case N
CANONICALIZATION
Does site use canonical tags? N
REDIRECTS
How many 301 redirects? 0
How many 302 redirects? 0
Any 500 errors? N
PAGE ERRORS
How many 404? 2
ROBOTS.TXT
Site has a robots.txt file N

KEY SEO ELEMENTS
TITLE
Number of Duplicate titles N
Number of titles over 65 characters 0
META DESCRIPTIONS
Number of pages without Meta descriptions 6
Number of Duplicate Meta descriptions 2
HEADLINES & SUBHEADINGS
Number of pages missing H1 12
Number of pages missing H2 12
OTHER SEO CONSIDERATIONS

Website speed test

PAGE LOAD SPEED
What is the load time? (2 sec or less is Good) 1.8
Google PageSpeed score for desktop 68/100
Google PageSpeed score for mobile 61/100
MOBILE OPTIMIZATION
Is the site responsive? Y
PDF CONTENT
Any PDF files? N
DATA MARKUP
Any Schema code? N

This analysis on Mondo Italiano was carried out on 06/21/2015

SEO RECOMMENDATIONS
HIGH PRIORITY
  • There were no <H> tags found on your site. You should add <H> tags around the key phrases you want to target.
  • Your social share count is low. You can improve the rank of your site by creating high-quality content that people want to consume and share.
MEDIUM PRIORITY
  • We’ve noticed that your <meta content=”description”> tag is too long. It’s best to keep your meta description between 150 and 160 characters.
  • Title tags are an important on-page factor for SEO. Aim to make your title tag more descriptive but containing fewer than 70 characters. This is the limit Google displays in search results.

 

 

LOW PRIORITY
  • We found <image> tags that don’t include the alt attribute. Since search engines can’t see the image, including an alt tag helps search engines know what you are showing on your site.
  • The majority of the keywords are not found in the site title. Make sure you place your most descriptive keywords in the site title.
  • The majority of the keywords are not found in the meta description. Make sure you place your most descriptive keywords in the meta description.
  • The majority of the keywords are not found in heading tags. Make sure you place your most descriptive keywords in heading tags.

 

 

 

SITE SPEED RECOMMENDATIONS
HIGH PRIORITY
  • Minify JavaScript and CSS. Minification is the practice of removing unnecessary characters from code to reduce its size thereby improving load times. Learn more
MEDIUM PRIORITY

 

LOW PRIORITY
  • Add an expires header to your scripts, css, and images. By doing so you eliminate unnecessary HTTP requests and will help speed up your site. Learn more

 

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