Macncinism design

SEO Analysis: Mancinism

 

Macncinism design

Mancinism is an eco-wear brand with an educational and social mission; making positive and empowering statements based around our Equality & Diversity images and associated words. Raising awareness of E&D and all that is encapsulated within the 9 protected characteristics,
while at the same time, practicing a sustainable lifestyle by investing in eco-friendly / ethical purchasing. This is achieved by combining bespoke / custom worded messages and visual communication based on the E&D brand and / or the E&D Acronym. Printing these and associated designs on to garments, accessories, stationery and supplies, designed to provoke a double-take, broaden minds, tear down stigmas and break down barriers!

Video for Mancinism SEO analysis

Video Notes

Points mentioned in the video

Soft 404 issues explanation – Check out this post for more information

Redirection WordPress plugin – Allows you to implement 301 redirect easily at page to page level

Tools used

Google search operator – Allows you explore a site (or sites), help you find what you are looking for, and zoom in and out of a site easily

Screaming frog – Site crawling site

Semrush – check which keywords your site ranks for. It also provides backlink information

Web Developer – Chrome plugin useful for SEO analysis

TOTAL PAGES ON THE SITE
Number of pages crawled by Screaming Frog 59
Number of pages indexed by Google (results from site: search) 26

site www.mancinismdesign.net Google Search

 

GENERAL SITE ARCHITECTURE OVERVIEW
GENERAL SITE ARCHITECTURE
Is the home page 302 redirected? N
Number of pages with excess links (more than 100) 0
Do all pages have a unique URL? N
Do site URLs appear static? N
If non-static, how many are appearing on Google index? 26
Any subdomains? N
NAVIGATION
Are site links coded in HTML, and not javascript? N
Is main navigation text-based? N
Breadcrumb navigation? N
DUPLICATE CONTENT
http:// vs https:// N
www. vs non-www. N
UPPER CASE vs. lower case N
CANONICALIZATION
Does site use canonical tags? N
REDIRECTS
How many 301 redirects? 12
How many 302 redirects? 11
Any 500 errors? N
PAGE ERRORS
How many 404? 0
ROBOTS.TXT
Site has a robots.txt file Y

KEY SEO ELEMENTS
TITLE
Number of Duplicate titles 0
Number of titles over 65 characters 0
META DESCRIPTIONS
Number of pages without Meta descriptions 59
Number of Duplicate Meta descriptions 0
HEADLINES & SUBHEADINGS
Number of pages missing H1 10
Number of pages missing H2 0
OTHER SEO CONSIDERATIONS

Website speed test

PAGE LOAD SPEED
What is the load time? (2 sec or less is Good) 4.36
Google PageSpeed score for desktop 63/100
Google PageSpeed score for mobile 52/100
MOBILE OPTIMIZATION
Is the site responsive? Y
PDF CONTENT
Any PDF files? N
DATA MARKUP
Any Schema code? N

This analysis on Mancinism  was carried out on 06/21/2015

SEO RECOMMENDATIONS
HIGH PRIORITY
  • We found some dynamic urls on your site. Unless they are needed for tracking purposes, we recommend to remove them.
  • We can’t find a <meta name=”description”> tag, make sure there is one within your <head> tag.
  • It looks like you have iframe content on your site. For best SEO results we recommend that you not place content within iframes.
  • You need to increase your back links, you should consider creating an email outreach program.

 

  • Create more content rich pages, as it will help you rank for more long tail keywords.

 

 

 

 

MEDIUM PRIORITY
  • We found links with the rel=”nofollow” attribute on them, these links don’t influence the target’s Page Rank.
LOW PRIORITY
  • We’ve noticed that you have <H> heading tags that are too long or too short. Its best to keep your heading tags between 15 and 65 characters.
  • The majority of the keywords are not found in the site title. Make sure you place your most descriptive keywords in the site title.
  • The majority of the keywords are not found in the meta description. Make sure you place your most descriptive keywords in the meta description.
  • The majority of the keywords are not found in heading tags. Make sure you place your most descriptive keywords in heading tags.
SITE SPEED RECOMMENDATIONS
HIGH PRIORITY
  • Look to combine all scripts into a single script, and similarly combining all CSS into a single stylesheet. This is the key to faster pages. Learn more
  • Minify JavaScript and CSS. Minification is the practice of removing unnecessary characters from code to reduce its size thereby improving load times. Learn more
MEDIUM PRIORITY
  • Reducing the number of unique hostnames has the potential to reduce the amount of parallel downloading that takes place in the page. Avoiding DNS lookups cuts response times. Learn more
  • Browsers download no more than two components in parallel per hostname. While a script is downloading, however, the browser won’t start any other downloads which will slow down your site load. Learn more

 

 

LOW PRIORITY
  • Add an expires header to your scripts, css, and images. By doing so you eliminate unnecessary HTTP requests and will help speed up your site. Learn more
  • Compress components with gzip, this generally reduces the response size by about 70%. Learn more
  • Configure entity tags (ETags). Entity tags (ETags) are a mechanism that web servers and browsers use to determine whether the component in the browser’s cache matches the one on the origin server. Learn more
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