Search Traffic – Links To Your Site | Google Webmaster Tools Guide

This tool provides information about

  • Who is linking to your site
  • Which page on your site is getting the back links
  • What anchor texts are used to link back to your site

There are more sophisticated services out there that can provide better visual and more informative information about the back links to your site such as

Open Site Explorer

Majestic SEO 


However, “Links to Your Site” tool is a good starting point to help you understand your website’s backlink profile.

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