Internal Links | Google Webmaster Tools Guide
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Internal links is one of the easiest way to rank for additional keywords yet no everyone is utilizing it. You have the total control to tell Google which keywords are relevant to the page you want it to rank for.
Internal links tool in Google Webmaster Tools can aid internal link creation. Even though there are many internal linking tools out there, knowing how many internal links each of your site page has is a good starting point to formulate your internal link strategy.
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