Are you a Linkedin Open Networker?
If you are a Linkedin Open Networker and actively promote your website on Linkedin, here are a few tips to help you optimize your site not only for SEO but also for Linkedin.
Whenever you share a link (URL) on linkedin, it generates a snippet (image below) using the following three elements on the page.
1) Title tag
This element is one of the most important SEO ranking factor. Keep it within 60 characters is the best practice for SEO. Otherwise it will get cut off on the search engine result page (a.k.a. SERP). As you can see from the image below, what you optimize for SEO also works for Linkedin.
2) Meta description
Even though this does not directly influence ranking on Google, by providing a descriptive information about the page can increase the click through rate. It should be kept within 155 characters so it doesn’t get cut off on SERP. This is also a good length for Linkedin snippets.
Having at least one image file on your page is a MUST these days. Having an image on your site can increase user retention and it can also be used for SEO purpose when optimized properly. Google will index your image and show under image search which could bring you more traffic to the site.
As for linkedin, as you can see from the image below, the image on your page is included in the snippet.
How to effectively audit these SEO elements on my site?
There are several ways and of-course going through your site page by page is one way.
The most efficient way is to use an SEO software such as screaming frog which can gather the information for you in no time. However, there is a steep learning curve if you are not familiar with SEO concept.
This is one of the SEO services that we can offer to save you from the cost of acquiring the software and the time to learn how to use it.