SEO Friendly URL Structure

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This topic has been talked over and over but it is still very important to this day.

Describe the Content

It does not mean make it long and description. Use simple words that explains what the content is all about.


Include Keywords

If there are a set of keywords your page is designed to target, place it in URL also.


Keep It Concise

Long URL will get truncated when displayed on Search Engine Results Page (SERP) so keep it concise.


Make It Static

No variable parameters like “/?4556546”. Static is the best.


Fewer Folder Paths

Again, long URL does not help.


Use Hyphens to Separate Words



Don’t Make It Case Sensitive



Anatomy of URL


International SEO

  • For the US:
  • For the UK:
  • For Spain:
  • For Mexico:





2 replies
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