SEO Friendly URL Structure

This topic has been talked over and over but it is still very important to this day.

Describe the Content

It does not mean make it long and description. Use simple words that explains what the content is all about.

 

Include Keywords

If there are a set of keywords your page is designed to target, place it in URL also.

 

Keep It Concise

Long URL will get truncated when displayed on Search Engine Results Page (SERP) so keep it concise.

 

Make It Static

No variable parameters like “/?4556546”. Static is the best.

 

Fewer Folder Paths

Again, long URL does not help.

 

Use Hyphens to Separate Words

The-best-way-to-create-URL

 

Don’t Make It Case Sensitive

This-Is-Not-good-And-People-Will-not-Be-Able-to-Find-you

 

Anatomy of URL

 

International SEO

  • For the US: yourbrand.com/category-a/
  • For the UK: yourbrand.com/en-gb/category-a/
  • For Spain: yourbrand.com/es-es/categoria-a/
  • For Mexico: yourbrand.com/es-mx/categoria-a/

 

 

References

http://moz.com/blog/seo-cheat-sheet-anatomy-of-a-url

http://moz.com/blog/11-best-practices-for-urls

http://moz.com/community/q/best-url-structure-for-multinational-multilingual-websites

 

Watch This Video - Easy To Rank Keyword Database


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