What Are The Major Differences Between Google Japan And Yahoo! Japan Search Results?
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Google Japan VS. Yahoo! Japan
As mentioned in this post about Japanese search market, Yahoo! Japan’s search engine is powered by Google. However, the search result on Google Japan and Yahoo! Japan for the same search query can be substantially different especially when it comes to something that is pertinent to Japan. When carried out a search for “Digital Marketing” (Transliteration for digital marketing is “デジタルマーケティング”) no substantial difference can be observed between Google’s SERP and Yahoo! Japan’s SERP.
Yahoo! Japan SERP for search query デジタルマーケティングOn the other hand, when a search for ” 有吉弘行” (a famous Japanese comedian) substantial differences can be observed not only for the text organic links but also for knowledge graph.
Google Japan SERP for search query 有吉弘行
Yahoo! Japan SERP for search query 有吉弘行Major differences 1) Universal Search (mixed results on SERP) 2) Personalization 3) Schema utilization Following table provides a high level overview of the differences between Google Japan and Yahoo! Japan (source)
Major Differences between Google Japan and Yahoo! Japan
|Basic UI||It's own||It's own||Both company developed its own User Interface|
|Advertising||Yahoo! Japan||(G) Adwords, (Y) Sponsor Search|
|Ranking Algorism||Algorism by Google but the result search output is different for both company|
|Universal Search Algorism||Yahoo! Japan||(G) Universal Search - display relevant results based on the search query (Y)Yahoo has its own way of displaying the results|
|Personalization||Yes||Yes (limited)||(G) Synchronized with Google account (Y)Limited. Only reflecting on sites that have been visited multiple times. Visit more often = shown higher on SERP|
|Keyword Autocomplete Suggestions||Yahoo! Japan||Both company developed its own|
|Location Information (Desktop)||Yes||Yes (limited)||Influenced by IP address, synchronized account, search queries, User's preset settings. Both company function differently|
|Location Information (Mobile)||Yes||Yes||GPS, Wi-Fi, Search queries, User's preset settings|
|Paid Ads within Organic Search||No||Yes (limited)||(Y) only on a portion of search queries|
|Ranking difference Desktop V.S. Mobile||Yes||Yes||(G) Depsnding on the signals from the phone (Y) Some yahoo properties will change|
|Web||Same for Crawl/ Index/ Ranking (Displayed results are different as indicated above)|
|Images||Same for Crawl/ Index/ Ranking (Displayed results are different as indicated above)|
|Videos||YouTube, Dailymotion, Yahoo! Japan property, Ustream etc|
|News||Yahoo! Japan||(G) Google news (Y) Yahoo News|
|Blogs||No||(G) Google blog (Y) N/A|
|Shopping||Yahoo! Japan||(G) Google shopping (Y) Yahoo shopping|
|Local||Yahoo! Japan||(G) Google local (Y) Yahoo local|
|Application||Yahoo! Japan||(G) Google Play (Y) Yahoo Smartphone applications|
|Recipes||Yahoo! Japan||Different local Japanese sites for each company|
|Forums||No||User Generated Content sites|
|Realtime||No||Yahoo! Japan||(Y) Twitter & Facebook|
|Auctions||No||Yahoo! Japan||(Y) Yahoo auction|
|Dictionary||No||Yahoo! Japan||(Y) Various dictionaries|
|Q&A||No||Yahoo! Japan||(Y) chiebukuro.yahoo.co.jp|
|NAVER ???||No||Yahoo! Japan|
|Knowledge Graph||Yahoo! Japan||(G) Wikipedia, Carousel (Y)Link to its own content|
|Authorship||No||(G)Display picture of the author|
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